Earn a Certificate in Sports Management from Columbia University.
GAIN A COMPETITIVE EDGE
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“Over the past few years, the sports world has experienced a digital media explosion as well as a globalization that has dramatically impacted the industry. This program explores those new frontiers, making them accessible to aspiring sports professionals at a key decision-making moment in their lives.”
Individuals who complete the multi-hour courses will receive a statement of completion certificate from Columbia’s School of Professional Studies.
Sports Industry Essentials was produced by the faculty of Columbia University’s MS in Sports Management, ranked #2 globally. The Master's program trains professionals in all sectors of the sports industry with a global, analytics, and digital focus. Students in the program generally include:
► Young professionals who are aspiring to a career in the sports industry
► Current sports professionals who want to accelerate their career
► Career-changing professionals who want to transition to a sports career
► Receive an Ivy League statement of completion certificate
► Learn from the faculty of the #2 ranked Sports Management program in the world
► Get an insider view of the global sports industry from renowned industry leaders and brands
► Fit studying into your life and your schedule
► Gain insight into today's sports trends and career opportunities
Vince Gennaro, Director, Sports Management program, invites you to consider the many opportunities available in the sports industry as he and other experts explore the growth areas in the field while giving students a taste of future courses.
“At the end of the day the question becomes, once you believe that a technology is going to be pervasive, you can either choose to sit back and let it come to you or you can be the first to take a step to understand what the impact is going to be to embrace it and to make sure you’re on the right side of history.”
“If you’re someone who’s an entrepreneur, investing in VR and AR can be a huge opportunity. Imagine no longer having to get up and leave your house to go to a major match. Imagine if you can actually just buy something online, put your VR headset on, and be transported to the Rift in League of Legends."
Broadcast media have been home to sports entertainment for many decades. As fans move into the online world, they are increasingly looking for sports content on the web as well. The challenge for teams and broadcasters is to meet the fans in cyberspace while developing new revenue models.
Course three looks at emerging markets for sports, and examines how several sporting franchises have met the challenge of finding fans in countries unfamiliar with the brand.
The availability and application of vast amounts of data has been one of the biggest changes in the business of sports in the last decade. From player performance to fan behavior to marketing statistics, data is driving the revolution in how sports business and team decisions are being made.
Go inside the stadium to learn about the large and varied team that makes gameday a reality for fans. Not only home to major league teams, stadiums and arenas are also important economic partners for corporate sponsors, and host a variety of small and large events.
Course six looks to the future of sports management and identifies emerging fields where exciting careers can be made. While a passion for sports is important, people with skills in data, social media, writing, and marketing will find many opportunities for employment.
The approximately 18-24 hours of online modules and assignments include videos with Columbia University faculty and sports industry professionals, real-world industry assignments, and sports industry career advice on topics ranging from sports analytics and digital media to events management.
This six-course, online program features lessons from an extensive network of Columbia University faculty as well as sports industry professionals from the National Football League, National Hockey League, Nike, FC Bayern Munich, and others. Enrollees can take the courses at any time and will earn a statement of completion certificate from Columbia University upon successfully completing the program.